Click Here to Read: “Brand purpose” is a lie: From Gillette to Starbucks to Johnson & Johnson, companies love to extol the virtues of their brand, without actually living up to them. Here is what today’s companies could learn from the Quakers, writes Paddle Consulting’s Brian Millar on the Fast Company website on January 17, 2019. Image: Unilvere. Public Domain via Wikimedia Commons.
